our purpose
We exist to enable consumer brands and retailers to prosper at the intersection of physical and digital commerce.
We thrive on the difficulty of consolidating the strategic, operational, technical, financial and human elements required to keep a brand - or a partnership – winning market share.
We live to make sure strategy follows through to execution, and execution honors strategy.
OUR WORK
Truth be told, those of us in this consumer goods game know everything has already changed.
Brands reminisce at days gone by, when they could make a mistake in the planning process and liquidate excess inventory quietly, when new distribution equaled growth, and when the gravitational pull of declining marketplace prices was not as relentless.
For retailers, the necessity of omni-channel capability has borne unexpected profitability challenges, private label has both failed to bring enough romance back to combat showrooming and has tied up needed capital, and the annual vendor summit meeting has become a Top 2 Top 2 Nowhere.
For retail technology firms, proprietary product features and benefits can no longer excel alone. They must deliver equally on agility and connectivity, enabling clients to integrate easily into their larger technology infrastructure. Retailers and brands harness an array of SaaS, hardware, back-end, and front-end tools to drive their business, and this mosaic can be a beautiful solutions stack or a nightmare.
To build the kind of market competitiveness that is now necessary to succeed, brands, retailers and technology firms must come together in ways that rethink today's standard. The industry is still operating off decades of legacy ideas, with accumulated plaque in processes and information systems, siloed go-to-market strategies, and non-symmetrical partnerships.
When done effectively, it has never been easier to engage with consumers individually and at scale, and today's market is imminently winnable. Contact us when you're ready to start.
Joe Casagrande
Consistently regarded as a thought leader and business innovator, Joe has developed and grown multiple global consumer brands to financial and critical success. Over the course of 25 years, he has worked and led across brand management, product development, merchandising, operations, sales, marketing, customer service, and pretty much every other function that makes up an enterprise.
Consumer-centric plans that efficiently win market share are Joe’s obsession. Weaving the strategic and tactical elements of a firm’s 360˚ business proposition is his specialty. Based upon his track record, profit and brand equity growth are mutually achievable.
He has successfully led everything from a 3,000 to a three-person team, depending upon the scenario and business case. Across the board, Joe has developed organizational structures and strategies that leverage strengths and inspire self-directed leadership.
Georgetown University MBA
Ithaca College BA
Mike Dougherty
Equally adept at building and leading a commercial sales organization and the planning and value chain functions that support it, Mike has over 20 years of experience enabling consumer brands and retailers to succeed in today's complex distribution ecosystem.
He has owned P&Ls from over 30 countries and all classes of trade - from food to footwear, drug to department store, mass to marketplace.
Mike has choregraphed every facet of a company’s go-to-market and the transition from analog to digital in practically every function and process.
His background includes executive roles at some of the most recognizable blue chip CPG and footwear brands in the world.
Boston University MBA
Syracuse University BS
CONTACT US
Boston, Massachusetts